This year again, I attended Africa Fashion Week London which is a global platform for African inspired designers.Having  showcased over 850 emerging designers & exhibitors, from Africa, Europe and America

When I started attending, a few years back, it was mostly for entertainment purposes but now that my styling work is getting more and more established:

I am attending Africa Fashion Week for:

  1. Meet and catch up with my fashion friends
  2. See what’s trendy or will be trending
  3. Discover and connect with new designers
  4. Do research for my next big write up
  5. Get more designs for my future lookbooks.
  6. Or simply network with the “who is who in the industry”

 

On the picture above, actually featured on their newsletter (below) was the situation of catch up

http://www.africafashionweeklondon.com/

Africa Fashion Week London

For my outfit, I opted for a mustard pair of shorts that I first wore in this viagra wholesale canada lookbook on my youtube.Then I matched it with a golden silk top that has an easy glam feel to it.Then complimented with perplex heels boot, massive choker and bangles were definitely on the menu too.

Watch the live backstage video   HERE

And feel free to shop the look here or similar below.

Africa Fashion Week London

Africa Fashion Week London

Africa Fashion Week London

If you missed the live shows this year.Catch all the looks here: http://www.africafashionweeklondon.com/

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I wrote a piece about the amazing designer Samson Soboye during the Africa Fashion Week London Here and I loved his designs so much that I decided to style one of his outstanding piece : A cleverly designed collared bib made in cotton wax prints fabric with tie straps for fastening.That can be worn under a jacket and looks like a shirt or over a shirt/t-shirt/tank for a smart but casual look like in this case. View Post

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THE LONDON FASHION WEEK is a yearly event that is always full of excitement and new discoveries. This year I was invited to AFRICAN FASHION WEEK LONDON which showcases  the best in the world of African fashion.  It is always a unique opportunity to discover new and upcoming designers and African talents defying conventional fashion wisdom with their collections and new trends.

 Here is my review for your intellectual and dissecting pleasure.As AFRICAN FASHION WEEK LONDON is really growing and is now the biggest platform of creativity and African fashion portmanteau in the Europe.

SOBOYE’s debut showing at Africa Fashion Week London.

Samson Soboye creative  director,designer and fashion stylist behind the brand SOBOYE  is a Central Saint Martin graduate and an assoiate lecturer at the pretigious London College of fashion.Who has been running his luxirious boutique in Shoredish since 2012. Selling and curating the best African inspired Fashion & Lifestyle Design sourced from 15 African countries.which celebrates and showcases the best in African Design.

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 SOBOYE showcased their BLUE collection on the AFWL 2016 runway.This collection of Men’s & Women’s clothing was inspired by the color blue…

As himself describes it:Blue is tranquil, calming and moody. The color of the mighty sea and the expansive sky, it evokes the excited feeling of cruise travel and far off horizons.Apart from being a great base color SOBOYE considered Indigo and it’s many hues as the starting point to build a directional collection.Light and dark Denim is used liberally and mixed with African Print to add punch to a sharp collection of tailoring and separates. Ankara is used to trim Jackets and Trousers whilst full print shirts punctuate the collection.soboye-joannamitroiphotography0315 soboye-joannamitroiphotography0268 soboye-joannamitroiphotography0336img_4993img_4978Soboye

In the collection we had some jackets inspired from the 70’s safari look and also some sporty and arty jumpers.

Following on from the successful ‘Afro Dandy’s’ collection SOBOYE trail-blazes with their modern take on design and fuses their Nigerian heritage with their British upbringing.

Samson SOBOYE uses The Ankara in most of his designs.Ankara which is a Fabric commonly known as “African Prints”,”African Wax Prints” “Holland Wax” and “Dutch Wax” ,  is a 100% cotton fabric with vibrant patterns.
It is usually a colorful cloth and is primarily associated with Africa because of its tribal-like patterns and motifs.

SOBOYE by his designs aim to introduce the Ankara fashion in our daily wear hence why some of his suits will look westernize on the outside but have very strong African patters or hints on the detailed parts …on some essential as the collar,the cuff or the reverse…He is is turning the Ankara fabric from the occasional wear as we have been ac-costume to only for events such as weddings or tradional event but turning it into a more international market and bigger platforms.No more for the exclusive domestic market.But turning the African fashion into a more viable and special luxurious market…

His designs are made to very high standard where french seams is mainly used for the finish.Also work with designers based in India who help with embroidery of each special pieces.

 Reputable Fashion Stylist and associated lecturer at the School of Art since 2005 teaching on the BA and MA courses in Fashion specializing in Fashion Imaging., Samson has spearheaded the way in London for the love and appreciation of high-end African designed and manufactured products and is the go-to boutique with prices ranging from £20 for a seasonal scarf or £500 for a suit.He is the go to stylist for many celebrities and as well as discerning clientele.Having shown at Lagos Design & Fashion Week 2014/15 and Mercedes-Benz.

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 www.soboye.com (online boutique)
    www.samsonsoboye.com (styling portfolio)
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Blue Collection shot by http://curtisbenjamin.com/
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