THE LONDON FASHION WEEK is a yearly event that is always full of excitement and new discoveries. This year I was invited to AFRICAN FASHION WEEK LONDON which showcases  the best in the world of African fashion.  It is always a unique opportunity to discover new and upcoming designers and African talents defying conventional fashion wisdom with their collections and new trends.

 Here is my review for your intellectual and dissecting pleasure.As AFRICAN FASHION WEEK LONDON is really growing and is now the biggest platform of creativity and African fashion portmanteau in the Europe.

SOBOYE’s debut showing at Africa Fashion Week London.

Samson Soboye creative  director,designer and fashion stylist behind the brand SOBOYE  is a Central Saint Martin graduate and an assoiate lecturer at the pretigious London College of fashion.Who has been running his luxirious boutique in Shoredish since 2012. Selling and curating the best African inspired Fashion & Lifestyle Design sourced from 15 African countries.which celebrates and showcases the best in African Design.


 SOBOYE showcased their BLUE collection on the AFWL 2016 runway.This collection of Men’s & Women’s clothing was inspired by the color blue…

As himself describes it:Blue is tranquil, calming and moody. The color of the mighty sea and the expansive sky, it evokes the excited feeling of cruise travel and far off horizons.Apart from being a great base color SOBOYE considered Indigo and it’s many hues as the starting point to build a directional collection.Light and dark Denim is used liberally and mixed with African Print to add punch to a sharp collection of tailoring and separates. Ankara is used to trim Jackets and Trousers whilst full print shirts punctuate the collection.soboye-joannamitroiphotography0315 soboye-joannamitroiphotography0268 soboye-joannamitroiphotography0336img_4993img_4978Soboye

In the collection we had some jackets inspired from the 70’s safari look and also some sporty and arty jumpers.

Following on from the successful ‘Afro Dandy’s’ collection SOBOYE trail-blazes with their modern take on design and fuses their Nigerian heritage with their British upbringing.

Samson SOBOYE uses The Ankara in most of his designs.Ankara which is a Fabric commonly known as “African Prints”,”African Wax Prints” “Holland Wax” and “Dutch Wax” ,  is a 100% cotton fabric with vibrant patterns.
It is usually a colorful cloth and is primarily associated with Africa because of its tribal-like patterns and motifs.

SOBOYE by his designs aim to introduce the Ankara fashion in our daily wear hence why some of his suits will look westernize on the outside but have very strong African patters or hints on the detailed parts …on some essential as the collar,the cuff or the reverse…He is is turning the Ankara fabric from the occasional wear as we have been ac-costume to only for events such as weddings or tradional event but turning it into a more international market and bigger platforms.No more for the exclusive domestic market.But turning the African fashion into a more viable and special luxurious market…

His designs are made to very high standard where french seams is mainly used for the finish.Also work with designers based in India who help with embroidery of each special pieces.

 Reputable Fashion Stylist and associated lecturer at the School of Art since 2005 teaching on the BA and MA courses in Fashion specializing in Fashion Imaging., Samson has spearheaded the way in London for the love and appreciation of high-end African designed and manufactured products and is the go-to boutique with prices ranging from £20 for a seasonal scarf or £500 for a suit.He is the go to stylist for many celebrities and as well as discerning clientele.Having shown at Lagos Design & Fashion Week 2014/15 and Mercedes-Benz.

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fullsizerender-9 fullsizerender-10 soboye (online boutique) (styling portfolio)
    Instagram: soboye_fashion
    Facebook (Boutique): S O B O Y E
    Facebook (Styling): Samson Soboye
    Twitter: @samsonsoboye
Blue Collection shot by

how-to-style-stripes-afrochic So  I went to lunch by the Canal with a friend the other day,  and I absolutely wanted to look the part and match the scenery.I went on for a total stripes look.

I wore a just below knee flared skirt, nicely fitted around the waist and very wide at the bottom .Made of a  lightweight cotton so just perfect for a sunny or hot weather.
I also had a round neck shirt with its opposite stripes details on the sleeves which was overall of a loose fit,also made of cotton and can easily be styled with more items than one.

how-to-style-stripes-afrochic Striped shirts were originally sailor uniforms.As they were designed to help distinguish the sailor from the wave so you could find them more easily if/when they fell over.Back then,a lot of French navy were from Great Britain.So they called the shirt;Breton and displayed 21 stripes.One for each Napoleon’s victories against the British.And since then(1930’s) Breton stripes have become a real fashion staple.

 So there you have it!! a naval clothing turned into a wardrobe staple by the French. how-to-style-stripes-afrochic3 Note of Caution : When wearing a Breton stripe, remember wearing head to toe stripes can easily make you look bigger than you are or like a Zebra,well except if that’s the look you are going for.So if you aren’t too sure,one stripy item at the time is all you need for the Breton look.But if you are bold enough to wear more than one stripy item,there should be a little clash in colors or size of the stripes.
Additional tip: Breton stripes absolutely look great with denim distressed jeans or just a complimentary plain color.So I let me know how you will be styling your stripes.
Shirt;Boden /Skirt;Market /Shoes;Topshop



Prints-on-prints  This past weekend, I had the privilege to style for a modelling agency .When styling a photo shoot,I am constantly adjusting the model’s attire,making sure all the details are in the right place.Therefore comfort in what I wear is always crucial as I am always on my feet.

I wore this knee length pencil skirt that I got recently. It has a zip and slit at the back for a precise fit and I love the blue pattern on the skirt. Which for a safer option ,could have been paired with a black tank top or simply a white T-shirt.But as the risk taker that I am,I went for an all prints contemporary look with this long sleeve prints shirt from Orla Kiely;which always have a fun approach to fashion with their unique retro prints and designs.Therefore giving the whole outfit a modern 70’s flair.

So if you have been playing safe with your style until now why not try some prints on prints action this Autumn?I will suggest you start with the most minimalist you own and then gradually be more experimental until you get comfortable .

Shirt;Orla Kiely /Skirt;Asos /Shoes;Convserse

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